My Skepticism on Sustainable Green Enterprises is Eroding

Posted on April 26, 2013 by Terrence Isert

I sat in on a webinar, Creating Green Jobs for Low-Income Individuals in late March on green job creation at the base of the pyramid (hosted by Jason Friedman, Friedman & Associates) and I was pleasantly surprised. I am a public skeptic (and a closet-optimist!) when it comes to green enterprises and green economy which seems to need subsidies and lots of public goodwill to make a go of it in today’s competitive business world. Green enterprises are nice to talk about but will they ever be profitable and achieve a dent on local economies or create local wealth for communities? Cue two community development non-profits, on opposite coasts of the US that are profitable, create local jobs, serve a substantial client base, and reverse environmental degradation. Too good to be true? Terry McDonald, Executive Director, of the St. Vincent de Paul Society (SVDP) in Lane County, Oregon (near Eugene) doesn’t think so. And he should know because SVDP serves 84,000 clients yearly and hosts no-less than 3 profitable green businesses. One of SVDP’s businesses, a recycled glass company, Aurora Glass realized approximately $1 million US in total yearly sales and employs 25 staff. On the opposite coast, Greater Bridgeport Community Enterprises, Inc. (GBCE) works to create profitable green enterprises in the local communities of Bridgeport, CT. Adrienne Farrar Houëll, Executive Director explains that GBCE launched The Green Team, an environmentally-friendly construction company and Park Green, a mattress reclamation and recycling company less than a year ago. Although in relative infancy, the two green enterprises have already created a total of 33 new jobs in the green sector. GBCE intends to build upon these accomplishments with the goal of creating 100 new jobs in 2-3 new green profitable businesses over the next 4 or 5 years. My skepticism for sustainable green enterprises continues to erode as I watch them grow!